Email Marketing Manager

The Harold Grinspoon Foundation is hiring an email marketing manager to join our team. We are looking for someone who is passionate about creating engaging email campaigns through a blend of creative design and data driven decisions.



The Email Marketing Manager works collaboratively across all programs and departments to support the foundation’s email needs with a main focus on PJ Library. This includes maintaining an email calendar and production process, scheduling emails, and overseeing analytics and reporting.\
 

Responsibilities

  • Oversee all email distribution from Mailchimp
  • Own email marketing calendar, production, and QA processes and documentation
  • Maintain email preferences and subscribers lists/tags in Mailchimp
  • Design and develop branded email templates and campaigns across the Foundation’s programs and internal partners to brand standards
  • Provide email oversight and support for HGF programs and PJ Library international programs
  • Provide email best practices, propose test strategies, and report on results
  • Utilize reporting and testing to make data-driven decisions and recommendations
  • Monitor deliverability and account reputation in line with CAN-SPAM, CASL, CCPA & GDPR regulations
  • Manage email deliverability and bounce management, keeping domain clean through coordination with our Data team for list hygiene
  • Work collaboratively with other departments to meet their goals
  • Develop email lead generation strategies to grow subscriber base via omni-channel campaigns
 

Qualifications/Skills

  • Expert knowledge and understanding of HTML/CSS and Responsive Design
  • Experience with email marketing life cycle campaign design
  • Knowledge of Email Accessibility Standards - coding, design, and copywriting best practices
  • High attention to detail and strong organizational skills
  • Strong analytical skills with experience in reporting and data analysis
  • Ability to multitask and prioritize projects to meet deadlines in a fast-paced environment
  • Excellent written and verbal communication skills
  • Ability to effectively work on a team in a remote environment
  • Experience with Mailchimp required
  • Experience with email testing tools such as Litmus or Email on Acid for testing across platforms required
  • Experience with Airtable, Zapier, Mailmunch, and Wrike preferred
 

Experience

  • 3-5 years of Email Marketing Experience with a strong understanding of email development and email design best practices
 

Location

  • Remote with a preference for being able to periodically work in our Agawam, MA office post-pandemic.
 

Physical Requirements

  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.
 

Salary

Commensurate with experience
 

Benefits

  • Health, dental, and vision insurance
  • Short and long-term disability insurance
  • 401(k) retirement plan with employer match
  • Paid sick, holiday, vacation, and personal days 
 

To Apply

Apply Here

Please send resume and portfolio.

No phone calls, please.

 
The Harold Grinspoon Foundation is an equal opportunity employer. All qualified applicants are invited to apply. For more information about the foundation and its programs, visit www.hgf.org.
 

To Apply

Apply Here

Please send resume and portfolio.

No phone calls, please.