PJ Library and Streit's, two beloved names in Jewish family traditions, have joined together for the past several years to feature PJ Library on – and inside – the Streit's Matzo box. This year, we’re at it once again!
New for Passover 2026, families across North America can enjoy PJ Library’s fun and engaging “Search and Find” activity on the back of the Streit's box.
Plus, PJ Library is bringing Passover food and fun to life in the New York area.
On Sunday, March 22 and 29, families can delight in seeing PJ Library and Streit's in the kosher aisle of 18 ShopRite and Fairway locations as they do their Passover shopping.
PJ Library representatives will be giving away PJ Library books for children aged 0-8, copies of In Every Generation: A PJ Library Family Haggadah, PJ Library aprons, and Streit's magnets and coupons– all for free – over several hours in the two Sundays leading up to Passover, which begins on the night of April 1. They will be in ShopRite locations across New Jersey, Long Island, Manhattan, and Brooklyn. A full list of locations, dates, and times can be found on the PJ Library New York Instagram.
“More families celebrate Passover than anything else on the Jewish calendar,” says Meara Ashtivker, Director, PJ Library NY and Director of Acquisitions. “And for great reason – it’s a fun, engaging holiday with incredible symbols and traditions, not to mention the foods. We’re so excited to bring more awareness of PJ Library’s resources for families looking to celebrate the holiday as they do their holiday shopping. It’s so joyful to be able to say hello to our subscriber families and introduce ourselves to new ones.”
What’s more, Streit's is gifting free Streit’s matzo to 90 organizations across NY and NJ, making it possible for more PJ Library partners and communities to hold Passover-themed activities for families and children. Visit streitsmatzos.com to learn more.
Families can also visit PJ Library’s Passover Hub at pjlibrary.org/passover to find everything they need to plan a festive Passover meal (seder), cook festive recipes, set the table, and answer kids’ curious questions (and encourage them to ask some of their own). Find a downloadable spring holiday guide, recipes, a chance to purchase In Every Generation: A PJ Library Family Haggadah, and information on PJ Library’s $100 Get Together Grants, all on PJ Library’s Passover Hub.
